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Explore product usage, engagement and feature adoption trends.
286,420
248,110 previous period
18,420
+1,180 net users
72.6%
Previous period 68.9%
68.4%
Previous period 64.7%
Current product activity compared with the previous period
| Period | Current events | Previous events |
|---|---|---|
| Jun 15–21 | 52,480 | 45,920 |
| Jun 22–28 | 109,760 | 95,180 |
| Jun 29–Jul 5 | 170,240 | 148,410 |
| Jul 6–12 | 256,880 | 221,360 |
| Jul 13–14 | 286,420 | 248,110 |
Engaged and at-risk account activity by week
| Week starting | Engaged accounts | At-risk accounts |
|---|---|---|
| Jun 15 | 640 | 26 |
| Jun 22 | 672 | 24 |
| Jun 29 | 701 | 23 |
| Jul 6 | 728 | 23 |
Activation quality and retained usage over time
| Period | Current activation rate | Previous activation rate |
|---|---|---|
| Jun 15 | 65.1% | 62.4% |
| Jun 22 | 65.9% | 63.1% |
| Jun 29 | 66.8% | 63.8% |
| Jul 6 | 67.6% | 64.2% |
| Jul 14 | 68.4% | 64.7% |
Account mix, active users, adoption and engagement